Previous Surviving Together Webinars

North Coast SBDC, in partnership with Humboldt Made and Allie Illuminates hosts a briefing and ongoing support webinar every Friday for small businesses being impacted by the COVID-19 crisis. The following are previously recorded webinars and resources links provided for you information. We are here to support and inform you the small business owner. Together we will survive.

Webinar #1

A North Coast Small Business Webinar Series

3/20/2020

Resources mentioned in the webinar:

• The SBDC COVID-19 Resources and Guidance Page

• The Eureka Chamber Video Explaining the EDD’s Work Sharing Program (support to avoid layoffs) 

• The COVID-19 Crisis Action Plan for Small Businesses Template (See attachment for Word Document Version) 

• Best Practices for Brands Communication During Times of Uncertainty

Webinar #2

Disaster Loans & Other Financial Assistance

3/25/2020

View Full Webinar here: https://zoom.us/rec/play/vMcrfrj8-m43T9KR4gSDUfZxW461Lfqs2nVKr_EEmEq9W3IENFGgZOMTNLC_bU-U9ZNBlQbtWOIyJiVW?autoplay=true&startTime=1585336080000

Resources mentioned the webinar:

• The SBDC COVID-19 Resources and Guidance Page

  • SBDC Employee Resources and Info

  • Most Recent Email Blast with a Summary of Resources

• Resources and help from the SMART Business Resource Center

• All COVID-19 related guidance for California

• Guidance from the Federal Department of Labor 

• Humboldt Laid-off Employee Roll Sheet for Dislocated Workers 

• The Humboldt County Shelter in Place Press Release

• Information about the Work Sharing Program and a shorter Fact Sheet

• If you are looking to hire people right now, you can email Angela Dennis at dangela@thejobmarket.biz 

• If you need rapid support with layoffs, email layoffhelp@northcoastsbdc.org 

• A free (for two more days!) Udemy Course: Mindfulness for Anxiety and Sleep - with Tara Brach; Learn Practices that Help Reduce Stress and Calm Fears

• Some Work from Home tips:

  • Have a designated workspace away from distractions

  • Choose one highlight to focus on each day

  • Utilize the Pomodoro Technique: Set a timer for 25 or 52 minutes and focus on one task, followed by a short break

• Utilize Trello to organize to-do lists and delegate tasks among a team

  Webinar #3

  Employers in Crisis

  3/27/2020

  View Full Webinar here: https://norcalsbdc.zoom.us/rec/play/7pQsdrr-rTw3T9SWsASDA6N9W9Xvf62s0CJMrqUOxBrkV3YKNgGlM-QQMYC_13tUxp3UqlwhVkVftYU?startTime=1585767780000

  Resources mentioned in the webinar:

  • The SBDC COVID-19 Resources and Guidance Page

  • Here is a comprehensive COVID-19 Crisis Plan Template

  • The Small Business Owner’s Guide to the CARES Act

  • Visit California Messaging Support

  • Visit California’s Coronavirus Update & Resources 

  • Overview of Small Business Loans through SBA

  • Lost Coast Outpost list of businesses open

  • Facebooks Humboldt to Go Page

  • Check out the attached PDFs for the Visit California Social Media Recommendations, info about how to be included in the Times-Standard Free Restaurant Guide, and the great list of resources Allison Valentin put together!

  Webinar #4

  Restaurants & Tourism-Based Businesses

  4/1/2020

  View Full Webinar here: https://norcalsbdc.zoom.us/rec/play/7pQsdrr-rTw3T9SWsASDA6N9W9Xvf62s0CJMrqUOxBrkV3YKNgGlM-QQMYC_13tUxp3UqlwhVkVftYU?startTime=1585767780000

  Resources we mentioned in the webinar:

  • The SBDC COVID-19 Resources and Guidance Page

  • Here is a comprehensive COVID-19 Crisis Plan Template

  • The Small Business Owner’s Guide to the CARES Act

  • Visit California Messaging Support

  • Visit California’s Coronavirus Update & Resources 

  • Overview of Small Business Loans through SBA

  • Lost Coast Outpost list of businesses open

  • Facebooks Humboldt to Go Page

  • Check out the attached PDFs for the Visit California Social Media Recommendations, info about how to be included in the Times-Standard Free Restaurant Guide, and the great list of resources Allison Valentin put together!

    Webinar #5

    Artisans & Self Employed Individuals

    4/3/2020

    View Full Webinar here: https://norcalsbdc.zoom.us/rec/play/vsIlfrqqqjk3H9bAsQSDU6BwW9W6Ka2s13Ab8vMJmE6wByIBOwb3brMRY7Z0l_-ZHkOFmpVaDY_on7hW?startTime=1585940576000

  Resources mentioned in the webinar:

  • The SBDC Resource Hub for COVID-19 support

  • A list of financial resources for artisans and freelancers (hasn’t been fully vetted) 

  • Another compilation of artisan financial aid from Artwork Archive

  • Here’s a link to Allie’s Intentional Marketing for Resilient Businesses Workbook 

  • Concise Summary of the PPP (Payment Protection Plan)

  • Ink People Resources— for artists to apply for a $50 gift card 

  • For pet groomers 

  • Professional Beauty Association - COVID-19 Relief Fund

  • Start Selling Online in 5 Webinars

    Webinar #6

    Retail Based Businesses

    4/10/2020

    View Full Webinar here: https://norcalsbdc.zoom.us/rec/play/65UvcOqqrG83E9GVsgSDB_96W9XoK6usgCJP_fJeyUu3U3FWZweiMLsaYOCUTfwVCAyWIS_x4tGpo2Uo?startTime=1586545402000

    Resources mentioned in the webinar:

    • The SBDC COVID-19 Resources and Guidance Page

    • Resilient Business Strategies (ideas for businesses who are pivoting)

    • Please fill out the OES survey bi-weekly

    • Allie’s Intentional Marketing for Resilient Businesses Workbook

    Webinar #7

    Get Your Relaunch Plan In Place

    4/15/2020

    Resources mentioned in the webinar:

    • The SBDC COVID-19 Resources and Guidance Page

    • Crisis Action Plan Template

    • Governor Newsome’s Roadmap to Modify the Stay at Home Order

    • The Elements of Value Pyramid

    • How to Restart Economies during Covid Crisis

    • Allie Illuminates Resilient Marketing Plan

    • Stilson’s Financial Projections Worksheet to use for financial projections (reach out to an SBDC advisor if you need help!) 

    • A Coronavirus Strategic Plan--5 Ways to Make it Happen

Webinar #8

Financial Agility in a Crisis

[SPECIAL EXTENDED SESSION]

4/17/2020

View full Webinar here: Coming Soon

Resources mentioned in the webinar: Coming Soon

Webinar #9

Shifting Business To Online Sales

4/22/2020

View full Webinar here:

https://norcalsbdc.zoom.us/rec/play/vJJ4dOr6qT43TIXAtwSDAP4rW466ffms0SQe8qFYnRvkU3QAMweuMLQVa7O6vmpzO3L0W_BapFVxg4Gv?startTime=1587582187000&_x_zm_rtaid=bn71tHCPSqChAGX8usZwaw.1587773177728.43ba974831cfd6dda32843d2d2448a55&_x_zm_rhtaid=361

Resources mentioned in the webinar:

• The SBDC COVID-19 Resources and Guidance Page

• Sales Funnel Ideas & Examples

• Patreon Guide for Local Businesses

• Guide to Selling on Social Media

• Using Facebook Live for Sales

Here are the e-commerce platforms Alanna mentioned:

MAIN E-COMMERCE PLATFORMS

• Shopify: Online/Offline, Embed, Recurring Purchases*, App Store, Digital Downloads*, Multi-Channel Selling

• Bigcommerce: App Store, Recurring Purchases*, Digital Downloads*, Multi-Channel Selling

• WooCommerce: Self-Hosted

• Squarespace: Digital Downloads

• BigCartel: Digital Downloads

• Volusion: Recurring Purchases

• 3DCart: Multi-Channel Selling

• Magento: Extensions Available, Multi-Channel Selling*, Digital Downloads

• YoKart: Multi-Vendor Selling

• LemonStand: API, Extensions Available and Integrations

NICHE & SPECIALTY E-COMMERCE PLATFORMS

• ShareTribe: Marketplaces

• Gumroad: Embed, Subscriptions, Digital Products

• GoSpaces: Subscriptions

• Selz: Digital Products, App Store, Embed

• NuOrder: B2B

• CrateJoy: Subscriptions, Storefront

• Celery: Pre-Orders

• Subbly: Subscriptions

• Sellfy: Digital Downloads

• Pulley: Digital Downloads

• Sello: Mobile Storefront

• 22 Social: Upgrades to Facebook Business Page 

Click the link below and use the template to help you. Simply make a copy of it and edit it to fit your needs.
https://docs.google.com/document/d/1iZqVJC4IX2aYtzclazNZQG0ftwhM7Xv-oJNWrXZzG-Q/edit?usp=sharing

Webinar #10

Leadership in a Crisis

4/29/2020

View full Webinar here:

https://norcalsbdc.zoom.us/rec/play/u8AsIr39rm03G4Kc5ASDC_5xW9W8f6Ks0iNL-KAFy06yAnEFNlb1Z7pHN7Fa074lCESWX-cTOUYo4979?startTime=1588187021000

Resources mentioned in the webinar:

• The SBDC COVID-19 Resources and Guidance Page

• Remote Work Trello Board

• Smart Center Job Board for Hiring Support

• Remember the Needs of Followers During COVID-19

• Essential leadership skills during coronavirus pandemic

• Preview attachment clarify your focus for today.pdfclarify your focus for today.pdf907 KB

• Preview attachment SBDC Financial Template for Weekly Cash Flow Planning 2020-04-17.xlsxSBDC Financial Template for Weekly Cash Flow Planning 2020-04-17.xlsx159 KB