We here at Humboldt Made are so excited to announce our new collaboration with Eureka Natural Foods! With locations in both Eureka and McKinleyville, Eureka Natural Foods is quickly becoming the primary grocery store for many of us in Humboldt. Through this collaboration, we hope to expand the reach of our member's brands and to show that Humboldt Made is synonymous with quality. Following is a warm welcome from Eureka Natural Food's marketing director Tyson Ritter.

Experienced business folks often advise the aspiring entrepreneur to try and avoid entering into partnerships. If you can, go it alone. In the formative stages of a young business there are always tons of often messy, difficult issues to deal with. Complicating the situation with the opinions, wants, and needs of partners can be awkward if not downright contentious. One might think that whoever has the greatest percentage share of the pie can more or less have his or her way over partners, but that doesn’t account for the emotional investment that active partners make in a new endeavor. Someone who owns a 15% stake is likely to have every bit as much emotional skin in the game as someone who owns 30 or 40%. And that same minority share-holder just might have some brilliant ideas about how things should run .