Rosa Dixon - Executive Director

Rosa Dixon is a passionate advocate for small businesses, a leader in the food and beverage industry, and a champion for economic growth in Humboldt County. As the co-owner of Natural Decadence, a nationally distributed gluten-free pie company, Rosa has firsthand experience in scaling a business from a local startup to a recognized brand. Her expertise in consumer packaged goods (CPG), product development, and market expansion makes her a vital resource for emerging food and beverage entrepreneurs looking to grow beyond Humboldt.

Rosa has been involved with Humboldt Made since its inception, bringing a wealth of experience in business mentorship, brand development, and community collaboration. She is dedicated to helping small businesses navigate the challenges of scaling production, expanding distribution, and building strong brand identities. Her leadership is focused on ensuring that local makers, artisans, and food producers have access to the resources, networks, and opportunities they need to succeed.

As Executive Director of Humboldt Made, Rosa is committed to strengthening the local economy by supporting entrepreneurship, fostering connections, and amplifying the unique products and businesses that make Humboldt County special. Her deep industry knowledge, hands-on experience, and unwavering dedication to the business community make her an invaluable leader in the organization’s mission to uplift and promote Humboldt’s thriving small business ecosystem.