Well, that was embarrassing. Last week our inaugral Marketing Monday blog hit the internet with some bad code. As a result, most of the hyperlinks in the piece were spelled out rather than embedded in the text. Worse, for some mysterious reason our website refused to let us edit the piece. AND it was a national holiday, so our usual go-to I.T. expert was taking a well-deserved day off. So we took the blog down, only to receive a barrage of concerned calls that the blog was linked on a media partner's site, and the link led to an error code. So we put it back up, in all of its ugliness. The next day our I.T. guy took it down again.
Welcome to our first installment of First Year Friday! Every Friday we'll be checking in with a business in Humboldt County in its very first year. Our guest writer this week is Alchemy Distillery, future distributors of BOLDT Bourbon.
This weekend marks the start of Humboldt Steelhead Days 2015 – a two-week extravaganza of fishing and fun put on by the Mad River Alliance and CalTrout, with the inimitable support of Dell’Arte International and a raft (hah!) of local sponsors. The goal is to get you out of your armchair and out into the big outdoors to – yes – catch fish! So, of course, there is bribery (aka prizes) in the form of contest categories like First Fish of the Day (one of these every day!), Best Fish Photo, Last Fish In, and many more.
Prizes on offer include a guided drift boat trip with Kenny Priest of Fishing the North Coast, a Steelhead rod and reel, a Kokatat personal flotation device (that’s a life jacket to you landlubbers), fishing gear, rods, reels, and a whole lot more. Prizes will be presented at the Awards Dinner on February 7 at the Wharfinger, where there will be lots of delicious fishy nosh and (of course) Mad River brews.
Welcome to our very first installment of Humboldt Made's Marketing Monday blog! Whether you're an ad geek, marketing major or small business owner, it's always fun to read about what works and what doesn't in marketing. Many of our Marketing Monday installments will relate to challenges unique to businesses on the Redwood Coast. Today: Humboldt County's Social Media Marketing Allstars!
Social media marketing can seem daunting to some. New sites and apps appear on a daily basis, and existing sites change their algorithms in ways that make it hard to reach an audience organically. The one constant? Good content gets the job done. Here are four companies here in Humboldt County who are doing it right.
Fennel is a fascinating plant to grow. Even when you buy starts that are bulb-producers, you can't be sure that's the direction they'll take. For a couple of years, I couldn't get bulbs to form at all. Then I finally managed to get bulbs. But this past season, the starts I planted in the fall immediately bolted - surely something to do with the weird weather.
However, I don't give up that easily.
I resolutely pinched off every little yellow flower as soon as it emerged. I was determined to make those plants put their energy into bulbs, not seeds. And what do you know? After a couple of weeks, nice fat bulbs started forming at the base of the plant. Mother Nature evidently needs a helping hand sometimes!
So, what to do with these lovely things? Being that it's the middle of January and it's chilly out, soup seemed like a really good idea. So here's what I came up with.